July 30, 2012 NBC’S THREE-DAY AVERAGE VIEWERSHIP OF 35.8 MILLION IS BEST THROUGH THE FIRST WEEKEND OF ANY SUMMER OLYMPICS IN HISTORY 36.0 Million Average Viewers Last Night is Most for First Sunday for any Non-U.S. Summer Olympics in History (Since 1960) The Average Viewership for Opening Ceremony (40.7 million) and Last Night (36.0 million) is Higher than ANY Night from the Beijing, Athens or Sydney Games 19.8/33 National Rating for First Sunday Night is 9% Higher than Beijing and 29% Higher than Athens; Best for Any Non-U.S. Summer Olympics in History 16.0 Million Watch NBC’s Afternoon Daytime Show; Nearly 7 Million Tune in to Late Night; 6 Million Watch Early Morning Show
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LONDON – July 30, 2012 – Through the first three nights of the London Olympics, NBC is averaging 35.8 million viewers, the best through the first weekend for any Summer Olympics in history (since the 1960 Rome Olympics, the first televised Olympics), 1.4 million more than the 1996 Atlanta Olympics (34.4 million), and five million more viewers than 2008 Beijing Olympics (30.6 million).

Last night’s primetime coverage on NBC (7-11:14 p.m. ET/PT) drew 36.0 million viewers, the most for the first Sunday of a non-U.S. Summer Games in history. Last night’s viewership is more than three million more than the first Sunday night of the 2008 Beijing Olympics (32.3 million), and 10 million more than the first night of the 2004 Athens Olympics (25.8 million), the last European Summer Olympics.

• The average viewership for Opening Ceremony (40.7 million) and last night (36.0 million) is higher than ANY night from the Beijing, Athens or Sydney games.

• Last night’s national rating of 19.8/33 is also 29 percent higher than the first Sunday night in Athens in 2004 (15.4/26), the last European Summer Olympics.

• The three-night average household rating of 19.2/33, is 12 percent higher than Beijing (17.1/31) and 36 percent higher than Athens (14.1/26).

• 9:51 a.m.-Noon ET/PT averaged 12.7 million viewers, an increase of 8% over the first Sunday morning at the Beijing Games (11.7 million from 10 a.m.-Noon). The household rating in this time period (8.2/22) is 6% higher than the comparable morning from Beijing (7.7/21).

• The Noon-6 p.m. ET/PT window drew 16.0 million viewers and a household rating of 9.9/22, an increase of 13% and 11%, respectively vs. Beijing Games.

• The early-morning window (7-9:51 a.m. ET/PT) drew 6.0 million viewers and had a household rating of 4.3/16. There is no comparable coverage for this time period in previous Games.

• The late night program (12:35-1:22 a.m. ET/PT) drew 6.9 million viewers and a household rating of 4.6/15, an increase of 41% and 31%, respectively vs. Beijing Games.