E! Online engages users with unparalleled, up-to-the-minute celebrity news and information, including E! News Now video updates.  E! News Now offers video on the hottest breaking news approximately 12 times per day.   Columnists and gossip gurus serve up celebrity and entertainment news 24/7, bringing readers exclusive scoop from Ken Baker, Marc Malkin, Ben Lyons, and Hollywood Party Girl, as well as the web site’s signature columns Watch with Kristin and The Awful Truth.  Additionally, photo galleries, comprehensive red carpet coverage, interactive features and exclusive content from E!’s hit series, including The Soup, Chelsea Lately and Keeping Up with the Kardashians, appeal to users looking for the latest news and information from the world of entertainment.

E! Online also features a Celebri-TWEET widget, which gives fans an easy way to stay connected to celebrity “Twitterers” 24/7.  Celebri-TWEET posts up-to-the-minute tweets from today’s hottest stars on the E! Online homepage and users can chime in with their thoughts and comments to keep the interaction going.

·   E! Online has averaged 5.8MM monthly unique users 2010 YTD, up +60% over the prior year (SOURCE: comScore Media Metrix – Jan-Sept)

·   E! Online has attracted 1.3 Billion page views 2010 YTD, increasing +5% vs. the comparable period in 2009 (SOURCE: Omniture – Feb ’09-Oct ’10; Google Analytics – Jan ’09 only)

·   Year to Date, E! Video across all platforms was up +39% over Q3’09 due to the strong E! News Now franchise (SOURCE: MediaMorph combined sources)

·   In Q2, a single Miley Cyrus "Can’t Be Tamed" video broke E! Online records for video, with over 2.5 millions video starts in one day.  (SOURCE: thePlatform)